Kalas is a series of flavor enhancing drinks, made to compliment every part of the meal. To put emphasis on sharing the recipes, the front features two labels on top of each other, and if peeled, the recipe for the drink appears.
The logo is dynamic and represents the meal phase that the drink is best suited for, although it’s not to be used as an indicator or guide by the consumer. The labels were developed with the idea of making a classic, yet modern design in mind. The design rotates with every bottle to bring a finalizing touch to the concept of having a dynamic and ever-changing design.
The backside label features a diagram that can be used to determine if the taste is suited for the consumer’s needs, as well as small icons depicting the kind of food it is most compatible with. By including this, both gourmets and those only beginning to explore different tastes can find a drink that is perfect for their specific meal.